The latest guest on the Melanin MVP podcast is April Pullins, affectionately known as the "Crazy Sock Lady." Residing in Atlanta, Georgia, April is the mastermind behind the vibrant brand, Be Light Compression Socks. Her journey is a tale of discovering resilience, creativity, and community, all through the lens of a pair of funky socks. In our conversation, April recounts her rollercoaster ride during the COVID-19 pandemic. Just as life seemed to unravel, she found solace where she least expected it: running. Running wasn't immediate bliss for April, who candidly describes her journey as "not an easy one." Armed with tie-dye tube socks, a splash of creativity, and a dash of humor, she hit the pavement. Each step, albeit more of a walk-jog than a marathon sprint, was an act of defiance against the disorder life had thrown at her.

Her unassuming tie-dye socks soon caught attention, and the nickname "Crazy Sock Lady" arose. What began as a quirky social media endeavor — posting post-run pics featuring said socks — morphed into something more profound: “Maybe if I'm cute, I'll feel better,” she mused. Perhaps it worked because it wasn't long before these homemade socks became the genesis for Be Light Compression Socks, meant as a beacon of positivity to light a joyful path during those grim COVID times

Running isn't just therapy, April insists, and she should know since she pairs her running regimen with traditional therapy sessions. Yet hitting the track transformed into her personal meditative space. With its soothing solitude, running became a wellspring of creativity and a balm for her emotions. It was the starting line for the adventure of Be Light Compression, where socks carry anecdotes of encouragement like, “She is strong”— a gentle reminder during trying times.

But April isn't just about running alone. She forged a tribe along the way, offering group experiences where walking could be just as fulfilling as running. Enter the Selah Movement Club, a refuge for women (and men) yearning to reconnect, pause, and wander mindfully through life without the pressure of a stopwatch.

April's journey is grounded in fellowship. Finding her running community through Facebook was pivotal; it encouraged her to embrace her vulnerability, share her progress (and pitfalls), and accept guidance from seasoned runners. These connections turned "mere acquaintances" into steadfast allies, particularly in the form of mentors who guided her through marathons.

Her perspective on community bleeds into her business model, where she strives to be light and offer comfort through mere socks. Touchingly, care packages containing her socks uplift those facing hardships, proving that the smallest gesture can whisper words of encouragement even in one’s toughest battles.

April’s socks are more than apparel — they’re a mission to spread light and encourage others to move. Despite the challenges of being a solopreneur, her focus remains earnest and authentic, largely spread through word of mouth.

April's enthusiasm to support other runners is reflected in her open-heartedness and genuine awe for the running community. Her humility, humor, and honesty serve as cheerful invitations for others to break barriers, explore possibilities, and maybe, just maybe, try on a new pair of socks.

Whether you're a runner or walker, lace up with April or in your local community. Let her colorful creations and candid anecdotes propel you towards your own starting line. She’s proof that sometimes, life’s best stories begin with a simple pair of socks.

We hope you enjoy hearing April’s story (linked below)!

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